Web Editor Platform
Hubside Web Editor is an intuitive platform that allows users to create stunning websites from scratch with ease. Designed for both beginners and experienced users, it offers a drag-and-drop interface, customizable widgets, and a powerful SEO panel to optimize visibility. Users can personalize their site effortlessly with a side panel that provides granular control over every element. The platform also enables seamless integration with external tools, enhancing functionality without complexity.
User Journey & Research
Understanding the Problem
Building a website from scratch can be intimidating, especially for users without technical knowledge. Hubside Web Editor was designed to make website creation accessible to everyone, yet personalization remained a challenge. Our research found that users struggled with SEO optimization, widget customization, and form creation, which limited their ability to tailor their sites effectively.
Key Features & UX Challenges
SEO Panel with Metadata & Tool Integrations
Many users lacked awareness of SEO best practices, leading to websites with poor visibility. To address this, we created an intuitive SEO panel that guided users through metadata configuration and integrated essential tools for better online performance. The main UX challenge was simplifying complex SEO concepts into actionable steps without overwhelming users.
Advanced Widget Customization Panel
A significant limitation in the previous version was the inability to deeply customize widgets. We introduced a side panel that provided granular control over each widget’s design and behavior. Ensuring an intuitive yet powerful UI was key to making this feature accessible to all users.
Enhanced Form Widget
Forms are crucial for lead generation, but the existing solution was too basic. We developed an advanced form widget that allowed users to create custom fields, define conditional logic, and integrate with third-party services. The UX challenge was designing a form builder that was powerful yet easy to use.
Interaction & Visual Feedback
Real-Time Previews & Guidance
Users often struggled to see how changes would impact their website. We introduced live previews and contextual tooltips to provide instant feedback. These enhancements significantly improved user confidence in making edits.
Streamlined Editing Experience
To reduce friction, we optimized the editor’s navigation, making it easier to switch between different sections of the website and apply changes quickly.
Impact & Learnings
Results
Following these updates, user engagement increased significantly, with a 30% rise in completed website projects. The SEO panel contributed to better search rankings, and the advanced widget customization led to more unique and personalized websites.
Future Enhancements
Future plans include introducing AI-assisted content recommendations and a broader selection of pre-designed widget templates to help users get started even faster.